Inverse network sampling to explore online brand allegiance

Inverse Network Sampling to Explore On-line Brand Allegiance∗

Within the online media universe there are many underlying communities. These may be defined, for example, through politics, location, health, occupation, extracurricular interests or retail habits. Government departments, charities and commercial organisations can benefit greatly from insights about the structure of these communities; the move to customer-centered practices requires knowledge ...

Brand Pitt: A Corpus to Explore the Art of Naming

The name of a company or a brand is the key element to a successful business. A good name is able to state the area of competition and communicate the promise given to customers by evoking semantic associations. Although various resources provide distinct tips for inventing creative names, little research was carried out to investigate the linguistic aspects behind the naming mechanism. Besides...

Large-Scale Network Analysis for Online Social Brand Advertising

Online Network Revenue Management using Thompson Sampling

On the Simple Inverse Sampling with Replacement

In this paper we derive some unbiased estimators of the population mean under simple inverse sampling with replacement, using the class of Hansen-Hurwitz and Horvitz-Thompson type estimators and the post-stratification approach. We also compare the efficiency of resulting estimators together with Murthy's estimator. We show that in despite of general belief, the strategy consisting of inverse s...